Smart technologies, such as smart ignition, climate control, and driver preferences, rank high with consumers for both low problems experienced and high customer satisfaction. “Smart technologies appear to not only anticipate the driver’s needs but also reduce the cognitive workload and some of the difficulties that drivers face with digital systems,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power, in a news release. “Ultimately, what matters most to vehicle owners — and therefore to automakers and suppliers — is how useful the technology is and whether it enhances their driving experience. While smart technologies are not without issues, they represent a meaningful step forward
